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Bike at Illinois Website and Campaign (In Progress)

Project History

  • 11/7/2017

    Creative Services will start work on a new Bike@Illinois website on behalf of Facilities & Services this winter, as described in the attached agreement.

Description

Biking on the University of Illinois campus and in Champaign-Urbana is an excellent option for much of the community. Illinois has been recognized as a bronze-level bicycle friendly university by the League of American Bicyclists. The City of Champaign has been recognized as a bronze-level bicycle friendly community and Urbana as a gold-level bicycle friendly community.

Those coordinating biking efforts for Facilities & Services (F&S) seek a website, apart from the F&S website, and marketing campaign to better showcase the resources available to cyclists.  Creative Services will design and develop a website for bicycle resources and information at Illinois. The website will be in Wordpress and will feature modern, responsive design, backed by a content strategy that supports the research done by Lily Wilcock and the main program goal of providing a tool to cyclists to use and understand resources, and engage with one another.

Creative Services will also create a local marketing campaign aimed at either promoting the new website, or promoting active transportation/biking on campus—the topic will be determined based on audience interviews and research.  Further deliverables may include: additional web page of related content; social media graphics; physical and electronic mailers; ads; media kit.

Project Team

  • Primary Contact:

    Lily Wilcock

    Project Leader:

    Dave Black

    Team Members:

    • Jody Groff
    • Morgan White
    • Stacey DeLorenzo
    • Steve Breitwieser
    • Joyce Humes
    • Jake Benjamin
    • Michelle Guerra

Dates

  • Proposed May 16, 2016
    Proposed by Lily Wilcock
    Approved November 7, 2017
    Approved by Morgan White

Themes