On October 26, UIUC sustainability representatives met with Coca-Cola and discussed the following:

Attendance: Anthony Mancuso, Jake Slager, Daphne Hulse, Sarah Carten, Pete Varney, Bryan Johnson, Marty Kaufmann, Jen Fraterrigo, Meredith Moore

Agenda:

1. How to hear from basketball game attendees (survey, open-ended feedback)?

2. How to keep this momentum going for future collaborations between Coca-Cola, iSEE, F&S, DIA?

   1. Quantifying results. Compare typical basketball game waste production with this event.

   2. Recycling infrastructure/logistics. Look into the possibility a dedicated recycling container at State Farm Center. Supplying blue bags. Incorporating recycling containers to the second floor where logistically feasible.

      1. Temporary “Don’t Waste It” bins will be placed here for the zero waste game.

   3. Cultivating a dedicated, core group of students/volunteers.

   4. Touring Memorial Stadium in the future — understanding how the operation works there.

3. How do we make it clear what is and is not recyclable?

   1. Other than student volunteers engaging with attendees, is there a more passive option worth pursuing?

   2. Zero waste game logistics: what if an attendee has a half-full drink they are ready to recycle?

      1. Shawn, Pete might have an idea.

4. What game day messaging do we want to give for advertisements (what are we wanting to achieve)?

   1. “America Recycles Day” (November 15) — drawing attention to the Keep America Beautiful program.

   2. “Zero Waste” — consistency with the iCAP chapter.

   3. “Use the Bin” — building off of this ongoing initiative?

   4. “Don’t Waste Your Shot to Recycle” — building off of the Don’t Waste messaging.

   5. A way to incorporate a fun basketball term in the event tagline?

      1. Slam dunk, shot.

5. Graphic design that showcases all of the involved parties of the event? This is how I (Daphne) think we can best reach out to RSOs, relevant groups, to help us promote the event in advance on social media.

   1. Coca-Cola, DIA, F&S, SSLC, Illini Pride, Orange Krush.

   2. Who will be in charge of creating this graphic?

6. Volunteers

   1. Meredith: any update on SSLC meeting with Illini Pride and Orange Krush?

   2. Who is in charge of creating a form for interested student volunteers?

   3. Coca-Cola Heartland: We’d like to open up the opportunity for student volunteers first, but if we don’t reach our 40-50 sign up goal, we would like to reach out to the Heartland group

7. Do we have a Don’t Waste hashtag?

Discussion:

• DIA typically does standardized responses for basketball, so we can’t commit to anything right now.

• Jen: scan a QR code, and quickly respond to a couple questions. Half-time or short-break in the action.

  • Feedback may be more based on our diversion rate, rather than the attendees.

• What questions would we be asking?

  • Leichert scale 1-5, or yes-no.

  • Do you support having more emphasis on recycling?

  • How do you feel about zero waste emphasis?

  • Is it helpful or harmful? Neutral?

  • Did you notice that this was a zero waste event?

  • How well did we bring this to people’s attention?

• Lightshow or pre-game trivia specific U of I recycling, Jake has generic Coca-Cola trivia.

  • • Marty thinks this could be possible.

  • Marty will bring back to his group for discussion.

• Messaging:

  • Definitely include “America Recycles Day” → action item for the next day, after the game

  • One or two screens we can use, says Marty (thanks to these partners, groups, Keep America Beautiful)

  • As we observe America Recycles Day tomorrow, we are proud to make tonight a Zero Waste game!

• Meredith: SSLC had the meeting, 5:30 show up at SFC for training, meet and greet until 6, stand by stations.

• Student volunteer sign up:

  • iSEE newsletter - captive audience first.

  • Neither Orange Krush or Illini Pride leaders showed up at the Monday SSLC meeting, so we need to reach out to them to make sure they have buy-in.

  • Tuesday Newsletter, as well as Instagram (student-based)

  • Reconvene next week (Tony) to see if we reach out volunteer goal (40-50 individuals)

• Don’t Waste Hashtag?

• Coca-Cola will do the logo (Zero Waste Game) for consistent branding with YAH Agency

• Ongoing #DontWaste hashtag → consistent messaging, auto-tag when taking selfies

  • YAH Agency.

• Heartland Coca-Cola team has let us know that we can incorporate local Coke team.

• Lucy, Coca-Cola ambassador can help with messaging.

• Dozen or so iSEE student employees who are dedicated to sustainability events, interested folks in educational programming, possible that iSEE could have interns take lead on creating a group to keep things going for future events

• Long-term goal, iSEE and F&S don’t have to be involved with every game, more embedded with athletics. Laying the foundation for this year

• Will be helpful if we have the bins out there, strong infrastructure to support these events

• Illini Lights Out is a model — commitment to being involved; same way as having a group committed to helping with events. Listserv to blast to events for those who are interested in events.

  • Meredith is working with Zoe: starting with iCAP ambassador program. Will be a giant listserv of trained volunteers.

  • Service organizations, frats and sororities.