The goal of this project is to promote sustainable food choices by spreading awareness of the
positive impacts of a vegetarian or vegan diet, and to measure the impact of the information
treatment on diet while doing so. Toward this end, the project involves three main components:

1. Distributing leaflets with information about the ecological sustainability and convenience of
a vegan diet
2. Working with UIUC Dining Services to promote vegan options with the help of the
University Vegans registered student organization
3. Surveying individuals who receive the leaflets to measure the impact on their consumption
of animal products.

Incentives for survey completion will take the form of vouchers for fresh produce from the
Sustainable Student Farm's farm stand.

This proposal directly funds:
1. Printing materials for leaflets promoting a vegetarian lifestyle
2. Incentives from the Sustainable Student Farm for students to complete surveys measuring
the impact of the leafleting campaign