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Google Analytics changes to user counts on portal

Posted by Morgan White on March 6, 2024

Ok, I added last year’s user stats, which looks like the only one we didn’t have yet. We had to migrate to a new version of Google Analytics last year, so the process for looking up the user count will change for FY24. Fortunately, there was overlap between the old Google Analytics system and the new one, so we could get all of FY23 on the old system and all of FY24 on the new one. The new system counts things a bit differently (for example, it focuses on Active Users rather than Total Users), and the numbers are often lower than the previous system, so we should probably expect a bit of a dip in the future. For example, for the period of time where both the old and new systems were collecting data (Jan 9, 2023 – Oct 4, 2023), the old system counted 35,311 users while the new system counted 27,206 users. At least that’s what I’m finding with what I think is the most equivalent user count. The new system is much more complicated to use (and powerful!) than the old system, so there may be another way to count the users that will give us something more similar to the old system. I’ll keep messing around with it to see if I can build a report that’s useful for counting users, and I’ll let you know what I come up with, Quinn.

 

Additionally, the old system will be shut down on July 1, 2024, and all its historical data deleted, so if there’s any information we want to glean from it from before January 9, 2023, we should do that in the next couple months. I’ll put that discussion on the agenda for Friday’s meeting.

 

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Michael McKelvey