America Walks sponsored a webinar in 2016 about Walking and Walking Campaigns. Here is the link to this webinar: https://vimeo.com/180652941
The 1st discussion was about a Walking Campaign from Seattle. Basically, they started a campaign called “Walktober”, which had a goal of recording 25,000 miles on foot during the month of October. That is nearly equivalent to cover the world, hence their slogan “Walk the World.”
The 2nd discussion was about Vision Zero from San Diego. What to look for when creating a VZ campaign, how to formulate it, and ideas for how to implement it.