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Bike at Illinois Website and Campaign (In Progress)
CHAMPAIGN, IL – Whether you need to purchase a new bike while at the University of Illinois at Urbana-Champaign or are an experienced rider looking to get more involved and volunteer at upcoming bike events, there’s a new website that can help you
Biking on the University of Illinois campus and in Champaign-Urbana is an excellent option for much of the community. Illinois has been recognized as a bronze-level bicycle friendly university by the League of American Bicyclists. The City of Champaign has been recognized as a bronze-level bicycle friendly community and Urbana as a gold-level bicycle friendly community.
Those coordinating biking efforts for Facilities & Services (F&S) seek a website, apart from the F&S website, and marketing campaign to better showcase the resources available to cyclists. Creative Services will design and develop a website for bicycle resources and information at Illinois. The website will be in Wordpress and will feature modern, responsive design, backed by a content strategy that supports the research done by Lily Wilcock and the main program goal of providing a tool to cyclists to use and understand resources, and engage with one another.
Creative Services will also create a local marketing campaign aimed at either promoting the new website, or promoting active transportation/biking on campus—the topic will be determined based on audience interviews and research. Further deliverables may include: additional web page of related content; social media graphics; physical and electronic mailers; ads; media kit.
Primary Contact:Lily Wilcock
Project Leader:Dave Black
- Jody Groff
- Morgan White
- Stacey DeLorenzo
- Steve Breitwieser
- Joyce Humes
- Jake Benjamin
- Michelle Guerra
Proposed May 16, 2016Proposed by Lily WilcockApproved November 7, 2017Approved by Morgan White