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Bike at Illinois Website and Campaign (Ongoing)

Project History

  • 4/19/2022

    Please see attached the final presentation for the CTAC spring 2022. We also talked about abandoned bicycles and Campus Landscape Master Plan during this meeting.

  • 3/10/2022

    Sarthak Prasad met with the new AdBuzz Public Relations group to talk about the promoting Bike at Illinois during the spring 2022 semester.

Associated Collections

Description

Biking on the University of Illinois campus and in Champaign-Urbana is an excellent option for much of the community. Illinois has been recognized as a bronze-level bicycle friendly university by the League of American Bicyclists. The City of Champaign has been recognized as a bronze-level bicycle friendly community and Urbana as a gold-level bicycle friendly community.

Those coordinating biking efforts for Facilities & Services (F&S) seek a website, apart from the F&S website, and marketing campaign to better showcase the resources available to cyclists.  Creative Services will design and develop a website for bicycle resources and information at Illinois. The website will be in Wordpress and will feature modern, responsive design, backed by a content strategy that supports the research done by Lily Wilcock and the main program goal of providing a tool to cyclists to use and understand resources, and engage with one another.

Creative Services will also create a local marketing campaign aimed at either promoting the new website, or promoting active transportation/biking on campus—the topic will be determined based on audience interviews and research.  Further deliverables may include: additional web page of related content; social media graphics; physical and electronic mailers; ads; media kit.

Website URL(s)

Project Team

  • Primary Contact:

    Sarthak Prasad

    Project Leader:

    Dave Black

    Team Members:

    • Jody Groff
    • Morgan White
    • Stacey DeLorenzo
    • Steve Breitwieser
    • Joyce Humes
    • Jake Benjamin
    • Michelle Guerra

Dates

  • Proposed May 16, 2016
    Proposed by Lily Wilcock
    Approved November 7, 2017
    Approved by Morgan White

Themes