The shift out of single occupancy vehicles will require continuous and comprehensive behavior change efforts.  A comprehensive mode-shift campaign and implementing the Campus Bicycle Plan will require additional staff time to have sufficient capacity to focus on these issues. To fill this critical gap, campus hired Lily Wilcock as the Active Transportation Coordinator to serve in the Transportation Demand Management department at F&S. The Active Transportation Coordinator collaborates with iSEE and the Transportation SWATeam on the non-infrastructure elements, including incentive programs and education and outreach programs.