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Projects Updates for "Don't Waste" with Coca-Cola

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  1. Daily Illini Article: How can students support waste management on campus?

    How can students support waste management on campus?

    By Lily Perez, Contributing Writer

    Have you ever placed something in a recycling bin and wondered what happens next? Does it actually get recycled, or does it just get tossed in the landfill without ever being sorted out?

    Students said it can be hard to be committed to sustainability when resources to do so are not always clear.

    Adeline Hoegberg, junior in FAA, said she does not have a lot of knowledge about where the trash on campus is taken or how big of a difference the University is making with their waste management systems.

    “I’ve heard that all of the recycling would just end up in the normal trash,” Hoegberg said.

    The Waste Transfer Station in Champaign filters out around 30% of the trash that comes in, but still sends around 50 pounds to the landfill each day. This is not taking into account busier times like holidays and move-in days for students.

    The Waste Transfer Station is located just off of St. Mary’s Road in Champaign and takes in trash from all various places on campus. This includes instructional facilities, University Housing, Illini Union and the Division of Intercollegiate Athletics.

    Daphne Hulse works as the Facilities & Services zero waste coordinator, a new position focused on decreasing the amount of waste that goes through the University. Hulse works on various outreach projects, including hosting tours of the Waste Transfer Station.

    “These tours are a really unique opportunity to illuminate to the broader campus community what goes on after you put something in the bin,” Hulse said.

    Adam Soper, senior in FAA, recalled seeing several recycling places on campus but, like many other students, hasn’t heard of the Waste Transfer Station on campus.

    “I know all the dorms have dedicated recycling bins,” Soper said. “But I’m not necessarily sure where those get dumped to.”

    Another program that Hulse is facilitating in collaboration with Coca-Cola and the DIA is the “Fighting Illini, Fighting Waste” campaign. This campaign has students volunteer at basketball games to encourage recycling at sporting events. The last zero waste basketball game was March 2 and had 100 volunteers.

    “(We’re) creating that general awareness for sustainability in an audience with not just students but townies, out of state folks and athletic rivals,” Hulse said.

    Despite these programs, it can be hard for students to recycle on campus and even more so on their own where businesses and residencies don’t provide recycling services. Along with a lack of opportunity, some students feel that recycling doesn’t have a huge impact.

    “I’m under the strong feeling that you can’t solely rely on us recycling,” Hoegberg said. “It’s more about the corporations if you really want to fix things.”

    Soper said he would most likely not see discernible difference in a world without recycling.

    “It wouldn’t be a whole lot different because the recycling practices aren’t widespread enough to be making a huge impact on the scale that we’d be able to really see,” Soper said.

    Hulse recognizes that sustainability can seem isolating at times but encourages students to join organizations and communities that bring collective action. She highlighted the RSO Project4Less, whose members package leftover food in good condition and ship it out to food assistance programs in the surrounding area.

    “The human connection component of climate change is so important,” Hulse said. “I think we often feel stuck by ‘what can I do as an individual’ in this global planetary crisis.”

    Aside from joining sustainability-focused communities, Hulse also recommends learning what people can about what’s happening in the community and leading by example.  

    “We know reduce, reuse, recycle. But what about at the start of all of that, refuse,” Hulse said. “What could you refuse in your day-to-day life and start small. For example, I know students really enjoy coffee and many, many, many places around campus will take your reusable cup.”

    Hulse was particularly inspired by her mother who showed her that small habits, like using reusable bags at the grocery store, can make a big change. Hulse encourages students to look for that positive influence around them and wants students to be that influence in their own sustainability journey.

    “A community that is pursuing zero waste imperfectly is far better than a few individuals doing it perfectly,” Hulse said.


  2. 3-1-23 3 solar charging tables installed at University of Illinois!

    Associated Project(s): 

    On March 1, the University of Illinois welcomed 3 new solar charging table stations, thanks to collaboration with Coca-Cola and the You Are Here Agency. One solar table was installed at the north end of Physical Plant Services Building, another at the south end of Abbott Power Plant, and a third at Allerton Park.

  3. 3-2-23 Fighting Illini, Fighting Waste Diversion Breakdown

    A breakdown of the materials collected on 3/2:

    • Arena:
      • 220 lbs aluminum
      • 300 lbs plastic
      • TOTAL: 520 lbs from the arena
    • Recycling bins around the concourse:
      • 120 lbs aluminum
      • 200 lbs plastic
      • TOTAL: 320 lbs from the recycling bins
    • Pulled from the waste stream (came from the compactor below the facility):
      • 440 lbs of mixed materials (paper, cardboard, aluminum, plastic) that the sort workers pulled at the Waste Transfer Station


    TOTAL: 1,280 pounds of recyclables

    340 pounds of aluminum

    500 pounds of plastic

    440 pounds of mixed material (paper, cardboard, aluminum, plastic)


    • Diversion rate
      • 4,540 total waste collected that night (trash + recycling)
      • 1,280 of this total waste was recycled that night
      • 1280/4540 = 28% diverted
  4. 3-2-23 Fighting Illini, Fighting Waste Results

    Good afternoon,


    Thank you for volunteering at the Fighting Illini, Fighting Waste event last Thursday! You were among ~100 other student volunteers who signed up and helped initiate recycling within State Farm Center. The community-level work you have done to raise awareness for sustainability is invaluable.


    During this event, you helped divert 1,280 pounds of recyclable material away from the landfill! In total, 28% of the materials consumed at this event were diverted away from the landfill. We are incredibly impressed with this number. What a feat!


    As a part of our improvement process for future events, we invite you to complete this anonymous Google Form survey.


    Are you interested in joining other sustainability initiatives on campus?

    • Browse through the Illinois Climate Action Plan (iCAP) Teams, and reach out to those you are interested in attending.
    • Sign up for a tour of the university’s Waste Transfer Station and learn about what happens after trash and recycling are thrown in the bin.
    • Sign the Use the Bin pledge and commit to always using the recycling bin. We’re working towards our 10,000-signature goal!
    • Sign up for the Institute for Sustainability, Energy, and Environment’s (iSEE) Illini Lights Out event coming up on Friday, March 24 from 5:30-7:00pm.
    • Attend the 2023 iSEE Congress: Addressing Crises of Planetary Scale
    • Join iSEE, Volunteer Illini Projects (VIP), Students for Environmental Concerns (SECS), and Facilities & Services on Thursday, April 18 for Earth Month Trash Pickup!


    Thank you,


    Daphne Hulse (she/her)
    Zero Waste Coordinator
    Facilities & Services | University of Illinois Urbana-Champaign
    +1 (217) 333-7550 |

  5. 3-6-23 Internal Meeting

    On March 6, UIUC sustainability representatives met and discussed the following:

    Attendance: Tony Mancuso, Julie Wurth, Marty Kaufmann, Jen Fraterrigo, Steve Breitwieser, Shawn Patterson, Travis Tate, Daphne Hulse


    1. Discussed the results from the 3-2-23 game.
      1. F&S will post for Don't Waste Wednesdays.
      2. iSEE will post on their newsletter in a couple weeks.
    2. Jen to assist with calculating the recapture rate -- Daphne to provide the bottles and cans to weigh.
    3. Email Travis and Steve the document shown (Shawn's calculation notes).
    4. Todd Wilson -- U of I homepage: send the March 2 results.
    5. How do we stand across the Big Ten schools for recycling at athletic events? Investigate
  6. 2-20-23 Internal Meeting

    On February 20, UIUC sustainability representatives met and discussed the following:

    Attendance: Tony Mancuso, Jen Fraterrigo, Shawn Patterson, Julie Wurth, Steven Breitwieser, Travis Tate, Marty Kaufmann, Daphne Hulse


    1. Basketball game

      1. Volunteers: Marty

        1. Volunteers checking in at the main west entrance?

        2. Place for volunteer coats and bags / giveaway t-shirts?

          1. Marty to check in with SFC

        3. Timing

          1. Move up first shift to 4:30 for bin placement (*note in reminder email*)

      2. Communications: Group feedback

        1. F&S crafted messaging for the upcoming game: feedback? [see word document]

      3. Media: iSEE

        1. Photography/videography: night of the event? (post-game pickup)

          1. iSEE interns

          2. Talk with F&S communications

      4. Post-game feedback: Marty

        1. Did you notice that this was a recycling-focused game? YES/NO

        2. Did you know State Farm Center recycles bottles and cans? YES/NO

        3. Did you recycle your cans and/or bottles at this game? YES/NO/I HAD NO RECYCLABLES

        4. Would you like to see more recycling initiatives at State Farm Center? YES/NO

        5. Did you know you can bring your own empty, clear plastic water bottle, up to 32 ounces to State Farm Center? YES/NO

        6. Post-season survey - could be incorporated here - Marty to investigate

      5. Post-game recycling estimates: Jen, Shawn

        1. It is possible to capture concession data from the single event [see excel sheet]

        2. Quantity of plastic bottles and aluminum cans sold at the event

          1. Estimate the weight of an empty can and bottle

          2. Of the total pounds of recyclables collected, estimate what percentage each material makes up. Percentage and weight, estimate % of bottles that were sold recycled, % of cans that were sold recycled

          3. Purpose:

            1. Part of the Coca-Cola contract (achieve 100% recycling of bottles and cans by 2030).

            2. Helpful to know how far we are until we cap out on possible recycling at these events (“we only captured and recycled roughly 50% of the bottles and cans sold that night”).

        3. Use relative proportions found in the bowl pick

        4. Don’t know the premium area information (missing data), though it is a small proportion


  7. 2-6-23 Internal Meeting

    On February 6, UIUC sustainability representatives met and discussed the following:

    Attendance: Bryan Johnson, Steve Breitwieser, Julie Wurth, Shawn Patterson, Dominika Szal, Travis Tate, Jen Fraterrigo, Thurman Etchison, Pete Varney, Tony Mancuso, Daphne Hulse


    1. Housing/Dining: #Don’tWasteWednesday

      1. Housing is prepared for their post on Wednesday.

    2. Housing/Dining: Glass hauling to Midwest Fiber

      1. Thurman reported that Dining does not pay to dispose of (recycle) their glass at Midwest Fiber.

        Tailgate recycling Fall 2023 - exploring glass recycling.

      2. Dominika will follow up with Midwest Fiber.

    3. iSEE: Basketball volunteer sign-up timeline

      1. Daphne to create the sheet, iSEE/Eric to send out/promote.

      2. Volunteer numbers:

        1. 15 sign up spots for 5:00pm-6:30pm (set up, advertisement to those entering)

        2. 35 sign up spots for 6:30pm - 8:00pm (half-time collection, t-shirt giveaway)

        3. 50 sign up spots for 8:00pm - 9:30pm (end-game collection, arena collection, tear down)

    4. iSEE: Earth Week/Month programming - interns/Tony/Eric Green

      1. Office Supplies Collection - check on timing of this. Already a lot is planned!

        1. Bypass Surplus: <$100, no p-tag - loop in Steve Breitwieser/Travis Tate into this conversation.

        2. “Take it or leave it,” allow students, faculty, staff, to take and leave items, donate excess office supplies to local schools.

      2. Arbor Day & Tree Planting - ?

      3. Trash Pick-Up - iSEE interns looking into this.

    5. F&S CRC: F&S basketball communications strategy

      1. Digital signboards across campus - Coca-Cola to provide a digital sign.

      2. Eweek, GradLinks, iNews posts

      3. Other recommendations?

        1. Outreach to media (recap of previous game, segue into long-term direction).

          1. Daphne to send info to Steve.

          2. Jen: Tim Knox says single-ticket and season-ticket holders receive information. Can we raise visibility of this event to them? Highlight reusable bottle policy. Daphne + Jen to work with Marty + Tim.

    6. Group feedback: Game day posters design

      1. Consistent branding with the digital signboards.

      2. Communicate the primary objective of the event.

        1. Feedback

          1. Reduce sponsorship size - remove F&S and iSEE change to general university, move to bottom

          2. Increase size of text, remove “with us,” consider removing “Bottles & Cans”

          3. Increase the size of recycling logo

    7. Group feedback: Post-game survey

      1. Did you notice that this was a recycling-focused game? YES/NO

      2. Did you know State Farm Center recycles bottles and cans? YES/NO

      3. Did you recycle your cans and/or bottles at this game? YES/NO/I HAD NO RECYCLABLES

      4. Would you like to see more recycling initiatives at State Farm Center? YES/NO

      5. Can we use this as a vehicle for messaging re: reusable bottles?

        1. Did you know you can bring your own clear, reusable bottle to [check DIA language] athletic events? YES/NO


  8. 1-25-23 External Meeting

    On January 25, UIUC sustainability representatives met with Coca-Cola and discussed the following:

    Attendance: Jake Slager, Jen Fraterrigo, Thurman Etchison, Steve Breitwieser, Bryan Johnson, Sarah Carten, Shawn Patterson, Dominika Szal, Daphne Hulse


    1. Zero Waste men’s basketball game Thursday, March 2 at 6pm (vs. Michigan).

      1. This is a Coca-Cola partnership game, so Jake will be there.

      2. Continue integrations with the DIA as we move forward, rather than pushing to be at the center of attention.

      3. F&S Zero Waste Team to plan and execute.

        1. Work out the logistics with State Farm Center recycling.

      4. iSEE will connect to volunteer base to pull 75-100 volunteers.

      5. Coca-Cola:

        1. Digital signage.

          1. Advertise across campus ahead of the event.

          2. Signage we can create that will be printed for use? Student volunteers said the Fighting Illini, Fighting Waste signage they were holding didn't make it clear to attendees what was going on.

        2. T-shirts: volunteer and giveaway.

    2. Recycling Value Assessment audit details:

      1. Afternoon of February 16.

      2. Jake, Daphne, and Shawn will discuss in more detail.

    3. Campaign updates:

      1. Don’t Waste Wednesdays.

    4. Coca-Cola video from the 11/14 game.


  9. 1-23-23 Internal Meeting

    On January 9, UIUC sustainability representatives met and discussed the following:


    Attendance: Marty Kaufmann, Thurman Etchison, Dominika Szal, Jen Fraterrigo, Pete Varney, Shawn Patterson, Tony Mancuso, Steve Breitwieser, Travis Tate, Bryan Johnson, Julie Wurth, Daphne Hulse



    1. Meeting Cadence

      1. Reduced to every other week, based on a conversation Daphne Hulse and Jen Fraterrigo had. They would like to hold strategic meetings for initiatives that extend beyond recycling (focus on waste reduction).

    2. External Meeting with Coca-Cola (Jake Slager)

      1. First of the semester: Wednesday, January 25 (1-1:30pm).

      2. Once per month.

      3. Agenda: discuss upcoming basketball game, Don’t Waste Wednesdays campaign, Coca-Cola video from the 11/14 men’s basketball game.

    3. DIA Sustainability Initiatives

      1. Zero Waste Big Ten Men’s Basketball Game

        1. F&S Zero Waste leading the effort, with support from iSEE, DIA, Coca-Cola.

        2. Tentatively Thursday, March 2 6pm (versus University of Michigan).

        3. More operational than forward-facing.

        4. 75-100 volunteers working in shifts. Emphasis on after-game stand pick up.

          1. Tom Divan - contact to confirm the logistics of the after-game stand pick up.

          2. Next steps:

            1. Logistics

              1. Address tunnel situation under the State Farm Center (include Shawn Patterson in this discussion).

            2. Volunteers

              1. Use iSEE’s volunteer network.

              2. Provide Marty with the names of student volunteers.

              3. Volunteers can still check-in at main west entrance, though we cannot use the Orange Krush area again.

            3. Messaging - bringing reusable bottles?

              1. Seek a sponsorship for this initiative.

              2. Giveaway versus selling?

              3. Consider DIA messaging a topic for a smaller, strategic meeting.

        5. Measuring the efficacy of the recycling effort

          1. Marty reached out to concessionaire - will follow up. Data from the concessionaire helps us understand how many items actually end up recycled.

          2. F&S measures these weights separate from the rest of campus waste.

      2. State Farm Center permanent recycling bins

        1. F&S Zero Waste working with the facility to perform an audit, create a cost breakdown, and justification for recycling infrastructure.

        2. Submit an iCAP recommendation by the end of the semester.

      3. Fall 2023 Tailgate Recycling

        1. F&S Zero Waste + iCAP Zero Waste working with Tim Knox on developing a plan for comprehensive tailgate recycling.

        2. Document is in progress…

        3. Loop in Coca-Cola when plan is more formalized.

      4. Student Involvement

        1. Students from the iCAP Zero Waste team are interfacing with the Student-Athlete Advisory Committee (a committee made up of student-athletes assembled to provide insight on the student-athlete experience) to determine how best students can approach sustainability initiatives within Athletics.

        2. Combine our top-down staff/faculty approaches with a bottom-up student approach.

    4. Don’t Waste Wednesdays Campaign

      1. First post: iSEE on Wednesday, January 25.

      2. iSEE working on social media backgrounds.


  10. 1-9-23 Internal Meeting

    Associated Project(s): 

    On January 9, UIUC sustainability representatives met and discussed the following:

    Attendees: Shawn Patterson, Aaron Finder, Pete Varney, Bryan Johnson, Marty Kaufmann, Meredith Moore, Steve Breitwieser, Jen Fraterrigo, Thurman Etchison, Daphne Hulse, Julie Wurth, Tony Mancuso


    Spring 2023 Overview:

    • Don’t Waste Campaign

      • “Don’t Waste Wednesdays”

          • Split contribution: iSEE, F&S, Housing/Dining, Illini Union, DIA each take one Wednesday per month

          • Task: units share initiatives/success stories on their social media platforms

          • Purpose: establish a shared social media presence around waste initiatives/sustainability

            • Concept of waste can be applied in many contexts: Illini Lights Out (energy waste), Grind2Energy (food waste)

    • Meeting cadence with Coca-Cola:

      • Once a month, end of the month, Tues-Thurs, early afternoon

      • Can increase the meeting frequency ahead of events

    • Big Ten men’s basketball game: next zero waste basketball event:

      • Target date: February 23 (Northwestern) or March 2 (Michigan)

      • F&S: Daphne to lead coordination/execution, F&S CR&C to assist with publicity

      • iSEE: tap into student volunteer network (75-100), assist with publicity

        • Jen: ahead of the game, strategize with Coca-Cola + Daphne on metric tracking (beyond diversion rate). What else can be measured?

      • DIA: venue logistics

      • Coca-Cola: digital/physical signage, giveaway items, t-shirts (tap into sustainability funds, ~$3k used last semester for shirts)

    • On the horizon

      • iCAP Zero Waste Team: creating a football tailgate recycling roadmap for fall 2023


    • Determining the revenue of water bottles sold at Athletic events:
      • Athletic kiosks should have transactional knowledge of what is sold.
        • Marty can figure out how sustainability can communicate for purchasing data,
    • For Athletics social media for the Don't Waste Wednesdays campaign, Leigh McGuirk oversees it.
    • To host another zero waste game in spring, we need to be cognizant of the Orange Krush, Krush Cancer event which will be one of the Big Ten games.
    • Athletics can support us doing the recycling event at least on the operational side,
      • We probably cannot have the extent of support as we did the first time: Orange Krush area/t-shirt toss won't happen.
    • Think about sorting after the fact - can we get that recovery rate, or is the lift too high?
    • Athletics stance on bringing in reusable cups: you can bring a clear plastic water bottle (empty) into the facility.
      • Seems like its an issue of communication. tim knox had said its 50/50 possibility of getting it in. it’s because they really rely on their door security which can be interpreted in different ways (supposed to be clear, and unsealed. some people brought vodka in).
      • Incentivize bringing it in, but it depends on how much athletics can get that message out on top of everything else.
      • The clear bag policy is sent out when you purchase a ticket from athletics (SFC), but its a question of whether people actually read through it.
  11. 12-7-22 External Meeting

    Associated Project(s): 

    On December 7, UIUC sustainability representatives met with Coca-Cola and discussed the following:

    Attendance: Jake Slager, Shawn Patterson, Dominika Szal, Sarah Carten, Thurman Etchison, Daphne Hulse, Liz Doeschot, Jen Fraterrigo

    • Debrief from last week’s call:

      • Thinking about how we can integrate the Don’t Waste campaign into our existing initiatives that we have planned for spring 2023: Big Ten basketball game (February/March), ISTC waste audit (March), Earth Month (April), Earth Day (April 22), Housing/F&S Dump & Run (May).

      • Social media: Don’t Waste Wednesdays - spread the responsibility and partnership across F&S, iSEE, the Union, Housing/Dining, DIA so it is feasible to achieve.

        • Allows the different groups to specialize in their areas (e.g. iSEE sharing research-related news, Dining sharing food-waste related news).

        • Jake suggests that we could create friendly competition to keep the entities engaged and wanting to produce content.

      • Interest in exploring the Illini App for sustainability initiatives / GIS maps (water bottle refill stations).

      • Jen is planning to coordinate small internal group to talk through the reusable cup idea. It needs more exploration.

      • Interest in pursuing a zero waste basketball game in the spring (Big Ten).

    • Cadence for next year: how often should we meet, who should be included?

      • May consider meeting less than once per week (maybe every other week) unless there is an upcoming event where we need to meet every week leading up to it.

    • What do we need bin-wise?

      • Temporary bins tend to be inherently flimsy.

      • The cost of sturdier bins is much greater.

      • May be worth a revisit in the future to figure out an alternative.

    • Feedback: what’s been helpful with Coke calls? What can they continue to support?

      • Helpful that Coke facilitates a synergy across different entities at U of I that don’t always get to communicate so regularly on issues of sustainability.

    • Next week will be the assessment call for waste management.

    • Spring planning: Earth Month, Earth Day, surprise & delight, events.

    • Would need to contact concessions to see if they can track the amount of items sold.

      • having their input would help us get more accurate data.


  12. 12-5-22 Internal Meeting

    Associated Project(s): 

    On December 5, UIUC sustainability representatives met and discussed the following:


    1. Walk through campaign proposal slides as an internal group.

      1. Brainstorm a vision for spring 2023.

      2. Particular “activations” to focus on.

      3. Tie into existing or anticipated initiatives for spring 2023:

        1. Big Ten basketball game recycling event — February/March.

        2. ISTC waste audit — March.

        3. Earth Month — April.

        4. Earth Day — April 22.

        5. Housing/F&S Dump & Run — May.

          1. Bryan Johnson is the contact for Housing.

        6. iSEE initiatives for spring?

        7. Clean up events — twice a semester, at most (turnout, weather)

      4. Plug into social:

        1. iSEE.

        2. F&S.

        3. Housing.

        4. Union.

        5. Athletics.

    2. Basketball recycling events:

      1. Can we track attendance data?

        1. Attendance for 11/14 game?

    3. Reusable cups:

      1. Small group to strategize and gather information.

    4. Residence Hall orientation:

      1. Alternative route to new student orientation.

      2. Gretchen - New Student Orientation.

    5. Illinois App:

      1. Campus Calendar - integrated.

      2. Public Affairs is in charge of it.

    6. Man on the street:

      1. Steve or Travis CR&C.


  13. 11-30-22 External Meeting

    Associated Project(s): 

    On November 30, UIUC sustainability representatives met with Coca-Cola and discussed the following:

    Attendance: Jake Slager, Shawn Patterson, Pete Varney, Jen Fraterrigo, Mariangelix Bonila, Erika Harvey, Brette Bennett, Bryan Johnson, Steve Breitwieser, Travis Tate, Kendall Chadwick, Shreya Mahajan, Meredith Moore, Daphne Hulse, Marty Kaufmann, Thurman Etchison, Sarah Carten, Liz Doeschoet


    • Increase recycling and reduce waste (top two goals)

      • Implement consistent messaging, infrastructure, and activation

    • Talked with sustainability ambassadors, coke sustainability team, and UIUC folks to come up with this presentation

    • Don’t Waste: Block I design makes it look like “I Don’t Waste” — part of the branding

      • I is really key, because everyone should be involved

      • Goal: to make recycling as easy as possible. Make it a movement, not an afterthought

    • Brand identity

      • Co-branded marks developed, but the mission and purpose is much larger than just the brand

      • Collective sense of ownership through the brand design

      • Iconic I is a key part of the visual. It anchors everything else. Using it as an emotional element, a part of ownership

      • Broken up with two formats

        • Big banners, large signage — more real estate, bigger impact in those instances

        • Smaller pieces — flyers, digital, social more standard sizes

      • Don’t Waste Days: specific to events on campus; more targeted than just the Don’t Waste general branding

      • Always use the marks on white, navy, or orange backgrounds

    • Tone of voice:

      • Empowered, uplifting, courageous, bold, and self-assured

      • Combined the language of the university with Coca-Cola

      • Hybrid approach: make the world a better place, build a sustainable feature. It all starts on campus by capturing students’ attention through education and entertainment. it should feel like a natural extension of the U of I’s brand personality

      • Work to combat skepticism with recycling: is what I’m doing really making that big of a difference? Combat this.

      • Recognize the critical role of Athletics in the messaging: individuals and leaders may have more of a voice that influence many people (kept this in mind and used this to craft the message)

    • Content ideas, activation ideas, athletics

      • Content

        • Instructional signage

          • Leverage signage to showcase what can and cannot be recycled. Easy for people to understand to make it as painless as possible. “Moment of truth” about to throw away bottle or can and they catch the message and decide to recycle the item

          • Location suggestions

        • Awareness signage

          • Keep recycling top of mind at all time

          • Evergreen message

          • Show proof of progress helps combat skepticism (data)


    Immediate feedback

    • Daphne: Likes Moment of Truth (Pete likes this too). Like the awareness signage, which plays well into data and tracking, increases transparency around operations and recycling
    • Meredith: Thinks consistent instructional signage is very important. And the Block I is very recognizable which means whether you’re at State Farm Center, Memorial Stadium, or on campus somewhere, you start to recognize these signs.
    • Jake: One thing he’s learned about sustainability is that the consistency is very important.
    • Jen: Name, image, likeness situation with Athletes. Would we have to think about this? Logistics to discuss.
    • Jake mentioned likeness to Marty — something to continue thinking about
    • Brette: this is all meant to be a though-starter. It will all need to be tweaked as we move forward.

    • Video content
      • Short-form: 15 seconds. Built for social, but can be used elsewhere. Feature one or two people testifying what they don’t waste. Finish out with key spokesperson.

      • Long-form: 1 minute. YouTube, in-stadium or arena. Include 5-10 students, athletes, coaches, or faculty. End with a key spokesperson.

      • I Don’t Waste movement goes beyond recycling.

        • Work with various athletes, coaches, and recognizable figures on campus to say what they don’t waste: time, shot, down, opportunities, chances. Make it personal to our community

        • Make it feel natural to the students. Start and end or trickle in recycling and waste messaging where it can feel natural

      • Social

        • Recommended platforms to reach out to owners and start the conversations around sharing the Don’t Waste message

        • Continued engagement

          • Reinforce the message and get people to continue engaging on the topic

          • Proof of progress - combat doubt and skepticism. We do this through showing our actual data and how we are progressing.

            • How do we get the data on an ongoing basis?

            • Doesn’t always have to be a huge audit or a big number. Can be little wins on an ongoing basis.

          • Instagram Add Yours feature: it’s a newer trend people are enjoying. Adds sticker to their story “I don’t waste” anyone can click on the sticker and post their own response

            • Easily start on a U of I owned profile

          • Instagram gifs: create school-branded gifs with a sustainability theme

          • Surprise and Delight social participation”: surprising students who engage in the social media campaigns or share content from in-person activation. Winners receive co-branded sustainability prize packs

      • Activation

        • Infrastructure

          • People won’t walk more than 15 feet away from the trash can to recycle something

          • Addition of new bins and making sure recycling and waste and paired would help increase recycling

          • Reusable cups

            • Freestyle machines track

            • There are lower tech options

            • Offer large reusable cups for purchase or at orientation. Would have to think about POS or meal plan integration. If people use the vessel, make sure there is a reward or incentive

          • Sponsoring a bin

            • Work with RSOs to sponsor new recycling bins in coordination with the school, the orgs can have plaques affixed to a bin or decorate a temporary bin to increase recycling opportunities on campus

            • Recycling maps

              • Illinois App

              • Showing people where they can recycle

          • Don’t Waste Days

            • Don’t Waste Wednesdays

              • Select one day a week or a month where the university focuses on sustainability initiatives

            • Monthly or quarterly campus clean up events

              • Offer incentives like t-shirts, concert tickets, sports tickets

          • Celebrate the little wins

            • Green teams: in-person group distributing sustainable prize packs if they catch someone recycling

            • Educate your campus community

            • Recycle bin game

    • Athletics

      • Don’t waste game days

    Closing feedback:

    • Thurman: Man on the street to kick of the social campaign (student testimonials). Recycling webcam that is on at all times to show the trick shots, or at least track what’s going in the bin
    • Marty: Remain mindful of how much Athletics can commit to various initiatives.



  14. Final Report: successes, areas for improvement, and feedback

    On November 28, 2022 during the weekly Internal Coca-Cola meeting the group reviewed the attached final report.

    Important takeaways:

    • 280 lbs of recycling was collected (cardboard, aluminum cans, plastic bottles), with an event diversion rate of 10.6%. With just incremental changes (student volunteers, recycling bin infrastructure in the upper concourse, and the implementation of blue recycling bags), we achieved this! An even greater diversion rate would not be difficult to achieve.
    • Organizing student volunteers into a shift-based system would cut volunteer time per student, streamline the volunteer training process, and simplify volunteer roles. We could incentivize pre- and post-game volunteerism with tickets to the game.
    • Stronger, more durable blue recycling bags are needed for future events if we are going to have student volunteers handling them; they leak easily otherwise.
    • Dedicate a group of volunteers to just post-game collection from the stands. There is a huge opportunity to collect recyclables left in the cup holders.
    • Feedback from volunteers and attendees was very positive:
      • In a post-event survey released to attendees, 300+ responses showed the following:
        • 51% of attendees were aware that this was a recycling-focused event.
        • 55% of attendees did recycle their bottles and/or cans.
        • 83% of attendees would support future recycling events at State Farm Center.
        • General comments indicated overall support for seeing the volunteers in action and support for the implementation of permanent recycling containers at the facility.

    Next steps:

    • Between F&S and DIA, determine how a recycling receptacle can be placed near the facility so blue recycling bags can be separated from the trash compactor located below the facility.
    • Draft a proposal for permanent recycling bin locations and the associated cost.
    • Look into Coca-Cola beverage sales (20oz and 12oz) and compare this to an estimate of how many were recycled. Coca-Cola and the University would like to see a 100% recycling rate for their products.
    • Plan for the next event! Likely spring 2023 during the basketball season. Big Ten?
  15. 11-28-22 Internal Meeting

    Associated Project(s): 

    On November 28, UIUC sustainability representatives met and discussed the following:


    1. Final Report walk-through - successes, areas for improvement / iCAP portal walk-through.

    2. How many Coca-Cola bottles are sold versus recycled at State Farm Center:

      1. 872 20-oz bottles sold during the 11-14 game (coke, coke zero, diet coke, sprite, fanta orange, powerade, dasani).

      2. 12-oz bottles sold in the premium area - waiting for a number.

      3. Use the data to calculate a % recovery rate for recyclable materials.

  16. Zero Waste Basketball Game Follow-up 11-16-22

    Thank you for volunteering for the inaugural Fighting Illini, Fighting Waste event on 11/14! You were among more than 45 other student volunteers who helped initiate recycling within State Farm Center! The community-level work you have done to raise awareness for sustainability has helped us strengthen our relationship with Athletics and the fans who attended the game.

    During this event, you helped divert 280 pounds of recyclable material away from the landfill! In total, roughly 11% of the materials consumed at this event were diverted away from the landfill. With this being our very first event, this is something to be extremely proud of. We can only go up from here!

    Make sure to check out the video highlight reel that the Institute for Sustainability, Energy, and Environment (iSEE) produced. Did you take any photos of your own during the event? Please upload them to our shared Google Drive folder!

    Are you interested in joining other sustainability initiatives on campus?

    • Join the Zero Waste Illinois Climate Action Plan (iCAP) Team or browse through the other 6 teams.
    • Sign the Use the Bin pledge and commit to always using the recycling bin. We’re working towards our 10,000-signature goal!
    • Sign up for iSEE’s final Illini Lights Out event this semester on 12/2.
    • Sign up for iSEE’s upcoming TED Talk discussion on 12/5 to learn about healthy soils.

    Thank you again for volunteering your time. Please reach out with any questions, feedback, or ideas for future events.

    Daphne Hulse